If you’re trying to establish an independent cosmetics line, holidays are an invaluable opportunity to get new customers’ attention. Certain holidays even encourage gift-giving, which translates into sales for you. Use these tips on how to market your products for Valentine’s Day, and you’ll fall in love with the results.
When people give gifts, they might be wary of investing in a color or product if they’re not sure the recipient will like it. Make it easy for them with an assortment of smaller items in different shades, or cover multiple interests with a combination of beauty and well-being gifts. Partner with another small company to add more variety in gift sets and to get twice the exposure.
There’s no better way to create interest in something than to tell consumers it’s only available for a limited time. Pump up the pink and red tones with more cosmetic pigments for lip gloss, offer new scents and flavors like red velvet and rose petals, or create eye shadow palettes with yummy themes like chocolate tones.
If you want to make a splash, heart-shaped cosmetic containers are eye-catching during the Valentine’s holiday. And they’re still cute afterward, too. Capitalize on the occasion with inexpensive measures like new labels.
At this time of year, something as simple as a tutorial on “How To Create a Valentine’s Day Look” is going to get clicks. Feature one product prominently or include information on all the products you use. Other topic ideas: “Long-Lasting Makeup for Make-out Sessions,” “Looking Great Up Close and Personal,” and “How To Conjure a Romantic Glow.”
Social Media Giveaways
One of the sexiest words for consumers is “free.” Sponsor a series of prizes on Twitter for those who follow your company or register on your website. Increase engagement by asking for responses to prompts like, “Tell us about your first kiss,” and, “What’s your best beauty weapon?” Cosmetics brands have gotten viral publicity with challenges on TikTok, so get creative with ideas like, “Recreate a look from your favorite rom-com.”
February can be a terrifying time for men who have no idea what to buy their women. Target them with some of your marketing, and give them ideas for gifts that pay homage to their sweethearts’ inner and outer beauty. With the male makeup trend gaining traction, you might even gain a new audience of guys treating themselves.
With these ideas on how to market your products for Valentine’s Day to inspire you, consider what feels authentic to your identity. Stay true to your brand by using your signature colors and logo prominently, even if you’re adding more dashes of red. No Prob-Llama has lip gloss kits, supplies, and packaging to give your cosmetics line a romantic makeover.